︎
Mark


 smart  

fortwo
&
forfour

In the need of an instruction manual for the all new 2014 smart models BBDO Berlin commissioned The Marmalade to create a motion picture campaign. As art director and creative lead I was asked to create an arsenal of vignettes that each describe a particular feature of the new smart models.





























VISUAL

︎

ANALOGIES




FOR MORE DIRECTION

FOR MORE CONTROL

FOR MORE SUMMER

FOR MORE ROOM

FOR MORE SAFETY

FOR MORE SPACE

FOR MORE AIRBAGS

FOR START AND STOP

FOR MORE WHOOOM

FOR MORE WOOOOW

FOR MORE STREET

FOR LESS WASTE

FOR MORE PROTECTION



Created in collaboration with BBDO Berlin and together with pretty much everybody at The Marmalade ︎
MICHAEL SEISER  ︎  DIRECTOR ︎ CREATIVE DIRECTOR  ︎  HAMBURG 2024