Scrollable Content
In parallel to the films, we collaborated with the digital team at On to explain CloudTec through scrollable animations on a dedicated microsite.
We started by translating the product story script into key poses of the sole that would provide the best angles to illustrate CloudTec’s benefits. Next we created a scroll dummy that united these poses with ever-evolving Figma sketches created by the digital team at On.
In the meantime our CG team experimented with volumes and VDB simulations in Houdini to incorporate the “Run on Clouds” theme by growing the sole’s foam like clouds would form.
