Together with my creative partner and co-director Daniel Göttling I expanded on the initial concepts briefed by On’s creative team.

We created a visual storyline, aligned on the look&feel of the campaign films and scouted locations before we went on to direct the films and all accompanying  assets…

… on set, in our sound studio and all through the edit as well as the post-production until the final delivery of more than 80 versions in total.