This visual language was then tested and implemented throughout the entire digital consumer journey.

In alignment with the P&G Ventures team I defined a list of assets that ensures a holistic understanding of this innovative device, that combines a detecting camera in combination with AI to only apply a serum and pigments on dark spots of your skin, resulting in a lightweight, exactly distributed make-up layer and an intrinsic solution that brightens dark spots over time.

Starting with linear storytelling for videos that educate about the method and the benefits of OPTE, we expanded into stills and short loops, that help accompany the copy and inform consumers on OPTE’s website, the digital point of sales and social media.