Due to the wide range of touchpoints our visuals were to be applied, we followed our practice of a format-agnostic approach, considering a wide range of aspect ratios and formats for our assets.

Knowing these needs upfront, we framed our visuals to be super-flexible when it comes to catering to all kinds of formats as well as to communication needs.

This approach resulted in an array of assets that enabled the coms team at OPTE to pick a certain loop and craft a story around it that is as engaging as it is educating to their communities on any social or shopping platform.