Over the course of several years me and my team at The Marmalade collaborated closely with the product and design teams at P&G Ventures to  get OPTE off the ground.

From early prototype stages on we helped to visualize the innovative concept, first to promote it internally and later on, to educate consumers about the disruptive technology inside the device, as well as the benefits of this radical beauty tech solution.

Our work cumulated in a breadth of visual assets that raise awareness around the OPTE serum, the sophisticated technology of the device and the demonstration of OPTE’s »scan – detect – correct« method.