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Mark






ON RUNNING 
CloudTec



The in-house creative team at On approached me and my team at The Marmalade to help portray their CloudTec sole technology.
They wanted to create highly detailed shots of the sole and it’s behavior, woven into a film that captures the sensation of “Running on Clouds.”



Director’s Cut
























Concept



Together with my creative partner and co-director Daniel Göttling I expanded on the initial concepts briefed by On’s creative team.

We created a visual storyline, aligned on the look&feel of the campaign films and scouted locations before we went on to direct the films and all accompanying  assets…

… on set, in our sound studio and all through the edit as well as the post-production until the final delivery of more than 80 versions in total.

Production
MICHAEL SEISER  ︎  DIRECTOR ︎ CREATIVE DIRECTOR  ︎  HAMBURG 2024