FLACONI
Germany’s leading online shop for fragrances and beauty products, commissioned The Marmalade to create a performance-driven and TV-centric campaign that captures flaconi’s purpose:
“Delivering moments of beauty that spark joy!”
Germany’s leading online shop for fragrances and beauty products, commissioned The Marmalade to create a performance-driven and TV-centric campaign that captures flaconi’s purpose:
“Delivering moments of beauty that spark joy!”
“Delivering moments of beauty that spark joy!”
The Task
Beauty brands and retailers often communicate in a distant, unapproachable fashion.
flaconi deliberately chose a different direction, defining itself as an assisting partner who meets its consumers at eye level. An attitude and warmness that we wanted to reflect in our campaign.
With a leading role in the creative development, I shaped this campaign from pitch to delivery, including directing the commercials.
With a leading role in the creative development, I shaped this campaign from pitch to delivery, including directing the commercials.