Design icon Dieter Rams defined »10 principles for Good Design« in his highly influential times at Braun. Nearly 40 years later they more relevant than ever. Supported with unobtrusive detail shots of the Series 9, we provide evidence for the pure and user centric design philosophy pioneered at Braun.
MICHAEL SEISER ︎ DIRECTOR ︎ CREATIVE DIRECTOR ︎ HAMBURG 2024