The launch of Braun’s premium shaver, was the perfect opportunity to recalibrate the appearance of this iconic German design brand.

My Role

I wrote the concepts, scripts and voice overs for all film assets and led the art direction, casting and storyboard-animation. As part of The Marmalade’s directors team I helped guide the film, sound and post-production units until final delivery of all films.

Together with a whole suite of product images we introduced the Braun Series 9 in 3 films that reconnect the brand to it’s core values:

Design

Design icon Dieter Rams defined »10 principles for Good Design« in his highly influential times at Braun. Nearly 40 years later they more relevant than ever. Supported with unobtrusive detail shots of the Series 9, we provide evidence for the pure and user centric design philosophy pioneered at Braun.